client : RXART

project : annual PARTY / NEW YORK, NY

EVENT DESIGN / COMMUNICATIONS STRATEGY / print & digital promotion

2014 - Honoring Kenny Scharf at the Lever House.

2012- Honoring Dan Colen at Milk Studios.

RxArt’s annual coloring book, with artist-designed graphics, included die-cut stickers by Ai Weiwei, and a special punch out face and glasses mask from Warby Parker. 

project : annual PARTY / NEW YORK, NY

EVENT DESIGN / COMMUNICATIONS STRATEGY / print & digital promotion

The RxArt Party is the Gala fundraiser for RXART, honoring artist Dan Colen, whose M&M boulders were installed at King’s County Hospital pediatrics, in Brooklyn. RxArt places original contemporary artwork in patient, procedure, and examination rooms in healthcare facilities, nationwide, to promote the healing and well-being of patients. The event, held at MILK Studios, showcased more of Dan Colen’s work, and also housed over 20 artworks, which were auctioned that night to raise funds for RxArt’s work. The printed invite, an image of the M&M boulder, became a die-cut invitation.  At the event space, projected graphics provided movement in the rooms, and oversized window graphics created privacy from the street, and showed a timeline of RxArt’s installations over time. Learn more about RxArt HERE.