client : ANHEUSER-BUSCH
project : GLOBAL training event / NEW YORK, NY
EVENT & SPACE DESIGN / COMMUNICATIONS STRATEGY / PROJECT MANAGEMENT
MMD was engaged to act as designer/producer of a top-executive training event held in the New Museum’s Sky Room in downtown New York. This 3 day long training experience welcomed the top-brass of Anheuser Busch from all around the world. The event steered away from the traditional classroom setup, and incorporated more home decor to create an inviting lounge environment. Graphics and decor, including clusters of hops, were used throughout the room to create a unique and personal feel for the company.