client : HUDSON YARDS

PROGRAM DESIGN / EVENT DESIGN / PRODUCTION + LOGISTICS

Hudson Yards in conjunction with Wells Fargo inaugurates new traditions for the Holidays with a property-wide activation called Shine On. Never before experienced on this scale, newly commissioned artwork by Christopher Schardt was made specifically for Hudson Yards. This innovative light and sound experience included nightly performances with coordinated light and music shows including a 360-degree automated selfie station, allowing visitors to engage with the exhibition helping to grow significant social tags and exposure for the event and property as a whole.