Land - The Station

client : land

project : the station / MIAMI, FL

IDENTITY / event design / marketing

Curated by Shamim M. Momin and Nate Lowman, and produced by Eleanor Cayre, The Station was an art installation for Art Basel Miami, co-sponsored by Interview Magazine. Consisting of visual art and performance displayed through three floors of an empty construction site, this fully immersive experience required a unique communications solution. While total attendance exceeded 5,000, VIP guests were sent special chain tag invitations, which doubled as a brand device for print advertising. Select guests received a limited-edition canvas pouch, designed by Nate Lowman and produced through Matt Murphy Blue Label.

project : the island


A premiere event, featured at Art Basel Miami, The Island was a one-day outdoor exhibit of works from multiple artists, curated by Shamim M. Momin and co-produced by Oh Wow. As a high-profile event,  with over 5,000 in attendance, MMD was charged with creating a memorable identity that would translate to many applications both on and off-site. The suite of materials included die cut invites, print and digital collateral, and an accompany e-book.