client : PEANUTS WORLDWIDE

PROJECT : LICENSING EXPO, LAS VEGAS

EXHIBITION DESIGN

The Licensing Expo in Las Vegas is Peanuts’ biggest B2B activation in North America, and the 2023 outing was especially important as it celebrated the upcoming 50th Anniversary of Beagle Scouts, as well as serving as a preview of Peanuts 75th Anniversary. For this activation, MMD was engaged to create a tactile, immersive environment with key brand cues and character art. Playing on the Beagle Scouts theme, realistic wood log walls created break-out conference rooms, faux pine trees defined walls and softened spaces, and real log furniture added whimsical seating areas. Dimensional wall graphics helped bring Charles Schulz’s beloved family of characters alive in what many regarded as one of the best booths at the show.