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Peanuts - Vegas

IDENTITY, INTERIOR DESIGN, MARKETING

Peanuts Worldwide used the 2014 Vegas Licensing Expo to gear up for the upcoming Peanuts movie from 20th Century Fox and Blue Sky Studios, and to introduce the relaunch of Snoopy & Belle in Fashion.  The Mandalay Bay Las Vegas was the setting.MMD was responsible for designing a sequence of spaces that transformed over 3 days -including a mini movie theater, reception, and meeting rooms.  On opening night, 200 industry guests were shown never-before-seen clips from the film, then treated to cocktails in the reception hall, and finally invited to a VIP lounge for a nightcap.

client : PEANUTS

project : peanuts LICENSING EXPO / LAS VEGAS, NV

IDENTITY / interior design / marketing

Peanuts Worldwide used the 2014 Vegas Licensing Expo to gear up for the upcoming Peanuts movie from 20th Century Fox and Blue Sky Studios, and to introduce the relaunch of Snoopy & Belle in Fashion.  The Mandalay Bay Las Vegas was the setting. MMD was responsible for designing a sequence of spaces that transformed over 3 days -including a mini movie theater, reception, and meeting rooms.  On opening night, 200 industry guests were shown never-before-seen clips from the film, then treated to cocktails in the reception hall, and finally invited to a VIP lounge for a nightcap.