client : sel magique
IDENTITY / MARKETING / GRAPHIC DESIGN / PRINT ADVERTISING / event DESIGN / packaging
Sel Magique began with a collection of artisanal fleur de sel salt blends imported from France. The distinctive graphic theme extends to the company’s spaces at marketing and sales events.
MMD provided the overall concept, naming, identity, and marketing direction for the company, as well as packaging the product and positioning it for success as a food and lifestyle brand. Sel Magique currently sells retailers, including Barneys, Dean + Deluca, Harrods, and other specialty retailers.