Spotify - Brand
GRAPHIC DESIGN, STRATEGY, COMMUNICATIONS DESIGN
client : spotify
project : backstage pass
GRAPHIC DESIGN / STRATEGY / COMMUNICATIONS DESIGN
Backstage Pass is Spotify’s B2B VIP platform, which operates as a communication channel between top-tier brands and Spotify. MMD developed the identity including the logo, color, animated graphic and image palette to distinguish the initiative. Outreach platforms including messaging templates and more were designed to present a cohesive feel for this exclusive platform.
project : the streaming state of mind
For one of their key initiatives, ‘Streaming State of Mind’, MMD interpreted the raw consumer data with unique visualizations to humanize the information and create a succinct, compelling narrative.
advertising : digital & print