client : story / NEW YORK, NY

IDENTITY / interior design / marketing

STORY is a retail space that has the point of view of a magazine, changes like a gallery, and sells product like a store. Founded by Rachel Shechtman, this innovative Chelsea retail space changes their retail mix and interiors several times a year and has become a NY favorite. GOOD STORY focused on brands and products that are produced with an ecological focus, or that are philanthropically minded. MMD helped create an environment using re-purposed wooden shipping pallets, which were later recycled. These pieces worked to create an engaging ad-hoc

display that helped define the space.