IDENTITY, MERCHANDISE, GRAPHIC DESIGN, PACKAGING
VoloVitamins’ mission: to provide quality products using all-natural ingredients. MMD was tasked with creating an identity for the brand and its family of products. Beginning with a corporate identity and brand collateral that would serve VoloVitamins not only as they launched their children’s product, but provide them the necessary flexibility as they expanded their offering to adults through the coming year.
MMD adapted the corporate identity for VoloKids packaging, including boxes and stickpacks, and necessary sales collateral. In the following year, Volo’s family of products grew to include an adult multi-vitamin and an energy supplement. MMD designed the packaging for all three product lines, including a new package design that would double as an in-store display. Currently, VoloVitamins is available at over 20 nationwide retailers including The Vitamin Shoppe and several regional multi-door pharmacy chains.